The new features were announced as part of Twitter’s Analyst Day keynote that also revealed the company’s plan to double total annual revenue by 2023.
HIGHLIGHTS
* Twitter is also working on letting users create groups of interests
* A new Safety Mode to allow automatic blocking of abusive accounts
* Birdwatch feature to help curb spread of misinformation
Twitter announced new features at its annual Analyst Day event, the most notable being a new tool called Super Follows subscriptions. This new subscription service will allow creators and publishers monetise through Twitter for exclusive tweets and content.
Followers who pay for the Super Follows subscription will gain access to exclusive content, deals and discounts, community access, and more.
Furthermore, Twitter is also looking to introduce a new Communities feature that will allow users to create, discover, and join micro-communities based on their interests.
Super Follows subscription model
The new features were announced as part of Twitter’s Analyst Day keynote where the company also revealed its intention to double total annual revenue from $3.7 billion (roughly Rs. 27,003 crores) in 2020 to $7.5 billion (roughly Rs. 54,746 crores) or more in 2023. Super Follows, and all the other features are intended to help Twitter reach its revenue and users goals. The company is exploring the option to allow creators and publishers to offer Super Follows subscription to its fans, enabling them to be directly supported by their audience.
Twitter shared screenshots that suggest it looks to charge users $4.99 per month (roughly Rs. 360) for Super Follows subscription.
However, CNBC reports that Twitter Product Lead Kayvon Beykpour said that the price point will be customisable based on accounts and that Super Follows should roll out some time this year itself.
The subscription will unlock a series of perks for followers like supporter badge, subscriber-only newsletter, exclusive content, deals and discounts, and community access as well.
Creators can use this service to exclusively tweet content only for subscribed users an
