Ghanaian rapper and singer, Desmond Kwesi Blackmore, has pointed out that business acumen are the reason Nigerian artists are more successful than their Ghanaian counterparts.
Blackmore said Nigerian artists are business-minded whereas their Ghanaian counterparts make music just for the love of the art.
Blackmore whilst Speaking in a recent episode of The Afrobeats Podcast, he said:
“Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money. They don’t care about the business. It’s just the love of art which overpowered everything. There’s really no business behind it.
“BET nomination, all the accolades, I made no money. But as soon as I switched to commercial mood; Afrobeats, I bought my Ferrari and Range rover. I was everywhere.
“ You need to get up and grind. You need to take advantage of social media to promote your craft.”Artists and creatives need to understand that music alone is not enough.
