Footballer Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the Euro 2020 has led to drastic loss the drinks giant.
The 36-year-old winger had removed the coca-cola bottles from front of him and followed it by holding up a bottle of water before shouting in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
The Juventus star is a renowned fitness freak who maintains a strict healthy diet. The episode has caused the company $4 billion in stock value.
Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after the incident, a 1.6% dip. Their market value went from $242bn to $238bn – a drop of $4bn.
Link to video below:
https://www.instagram.com/reel/CQLOiZqAi8B/?utm_medium=copy_link
