Not long after, the audience saw global pop star and hometown hostess Rita Ora run through London’s streets to get to the show, with UK radio crew Kurupt FM of British sitcom “People Just Do Nothing” and a cameo from the Mayor of London himself.
Best Pop winner Camila Cabello’s captivating and elaborate musical production featured a hugely choreographed routine that moved through three scenes and incorporated soaring overhead shots, ending in a Havana-style swimming pool.
Liam Payne got hearts racing with a steamy performance of “Strip That Down” featuring dancers in streetwear moving across an LED disco floor, while perched on hydraulics set to a spectacular LED light show.
Shawn Mendes was crowned Best Artist and rocked his Best Song-winning track “There’s Nothing Holding Me Back” in an ever-evolving light box.
Host Rita Ora’s performance featured more than 50 dancers in an over-the-top medley of songs from her new album, “Your Song” and “Anywhere.”
David Guetta closed the show with an electrifying performance of his new single “Dirty, Sexy, Money” with guests French Montana, and Charli XCX.
Later, Rita Ora was presented with the first-ever “MTV EMA Power of Music Award” honoring the charitable efforts on behalf of all the artists who responded to Grenfell. At the close of show, Ora announced that the 2018 MTV EMAs would be held in Bilbao, Spain.
See complete list of winners and performances below.
BEST SONG
Shawn Mendes – There’s Nothing Holdin’ Me Back
BEST ARTIST
Shawn Mendes
BEST LOOK
ZAYN
BEST NEW
Dua Lipa
BEST POP
Camila Cabello
BEST VIDEO
Kendrick Lamar – HUMBLE.
BEST LIVE
Ed Sheeran
BEST ELECTRONIC
David Guetta
BEST ROCK
Coldplay
BEST HIP HOP
Eminem
BEST ALTERNATIVE
Thirty Seconds To Mars
BIGGEST FANS
Shawn Mendes
BEST PUSH
Hailee Steinfeld
BEST WORLD STAGE
The Chainsmokers – Live from Isle of MTV Malta 2017
WORLDWIDE ACT WINNERS
Lil’ Kleine – The Netherlands
Tangana – Spain
BabyMetal – Japan
ALMA – Finland
Davido – Nigeria
Stormzy – UK & Ireland
Lali – Argentina
REGIONAL LOCAL ACT WINNERS:
Best UK & Ireland Act – Louis Tomlinson
Best Spanish Act – Miguel Bosé
Best Swiss Act – Mimiks
Best Swedish Act – Zara Larsson
Best MTV Russia Act – Ivan Dorn
Best Portuguese Act – Overule
Best Norwegian Act – Alan Walker
Best New Zealand Act – TAPZ
Best Polish Act – Dawid Kwiatkowski
Best LatAm Central Act – J Balvin
Best LatAm South Act – Lali
Best LatAm North Act – Mon Laferte
Best Dutch Act – Lil’ Kleine
Best Japan Act – BABYMETAL
Best Italian Act – Ermal Meta
Best Israeli Act – Noa Kirel
Best German Act – Wincent Weiss
Best Greater China Act – Huo Zun
Best India Act – Hard Kaur
Best Brasilian Act – Anitta
Best Danish Act – Christopher
Best French Act – Amir
Best Australian Act – Jessica Mauboy
Best Adria Act – Nicim Izazvan
Best African Act – DaVido
Best Hungarian Act – Magdolna Rúzsa
Best US Act – Fifth Harmony
Best Finnish Act – ALMA
Best Belgian Act – Loic Noittet
Best Canadian Act – Shawn Mendes
Best Korea Act – GFRIEND
Best SE Asia Act – James Reid
